TikTok has outperformed Facebook when it comes to getting more attention per user. It surely understood the habits and preferences of this age group better than Facebook. If we talk about stats, If we talk about stats, TikTok is surely dominating Facebook when it comes to Generation Z as the target audience (41% of TikTok users are aged between 16 and 24). Also, Facebook competes with Amazon when it comes to wooing retailers and ecommerce sellers to advertise on the platform. Facebook Watch competes with Amazon Prime. However, if we talk about the revenue model, there are many similarities. Moreover, the seller on Facebook has to take care of the shipping and delivery of their own thus not adding any additional delivery cost. Moreover, Amazon takes full responsibility for delivering the product for which they charge some delivery fees.īut on Facebook, the seller has to run ads, promote it and measure ROI. In Amazon, products are advertised using Amazon Sponsored Products and need to pay only when ads are clicked. But there are a few differences between the two e-commerce sites. To make a strong foothold in the ecommerce platform which can prove beneficial for increasing ad share, Facebook introduced – Facebook Marketplace. While Facebook is a social networking platform amazon is mainly an ecommerce site. Facebook vs AmazonĪmazon is very much different from Facebook when we talk about the operating model. Due to this shocking growth, Facebook listed Amazon in the rival list for advertisement. Facebook’s market grew by 0.3% while Amazon pulled an increase of 2% within one year.
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